For many, Aloha simply means hello or goodbye. For others, it means unconditional love, grace, kindness, humility, and compassion. Aloha is accepting others for who they are and valuing a meaningful connection with human beings, animals and nature.
All proceeds from the Universal Aloha collection will be donated to the East Coast Chapter of the Black Surfing Association, a non-profit organization whose mission is to make a positive impact on the surrounding community by bringing everyone together as one and empowering the youth in a positive way. Any money raised helps to provide surfboards, skateboards, wetsuits and free lessons to underprivileged children of all races in the Rockaway, NY area.